Boat company will not sponsor the concert of Canadian Punjabi singer SHUBH, withdrew its name
Boat has announced on social media platform X that it will be withdrawing its sponsorship of Canada-based Punjabi singer Shubh’s India tour, citing comments made by the artist earlier this year.
Consumer-based electronics brands Boat has withdrawn its name as sponsor of Canada-based singer Shubh’s India tour. Boat has announced on social media platform X that it will be withdrawing its sponsorship of Canada-based Punjabi singer Shubh’s India tour, citing comments made by the artist earlier this year.
Consumer-based electronics brand boAt said it has decided to withdraw its sponsorship of Canada-based Punjabi singer Shubneet Singh’s upcoming India concert. The 26-year-old artiste, popularly known as Shubh, is scheduled to perform on Cordelia Cruises in Mumbai from September 23 to 25 and is also scheduled to tour across the country with performances in cities like New Delhi, Bengaluru and Hyderabad.
On Tuesday, boAt announced on social media platform
BOAT said on social media platform “At BoAt, while our commitment to the incredible music community runs deep, we are first and foremost a true Indian brand. Therefore, when we came to know about the comments made by artiste Shubh earlier this year, we decided to withdraw our sponsorship from the tour.
“We will continue to foster a vibrant music culture in India and create platforms where emerging artists can showcase their talent,” the company said.
It is noteworthy that Shubh had earlier shared a distorted map of India, for which he was accused of supporting Khalistani separatists.
Just a few days ago, members of the Bharatiya Yuva Morcha (BYJM) had removed posters promoting Shubh’s concert. Bharatiya Janata Yuva Morcha (BJYM) president Tajinder Singh Tiwana told news agency ANI that “there is no place for Khalistanis who are enemies of the integrity and unity of India”. “We will not allow Canadian singer Shubh to perform in Mumbai, the holy land of Chhatrapati Shivaji Maharaj…If no appropriate action is taken the organizers will have to face our protest,” he said.
