Netflix and Yash Raj Films join hands; The beginning of a new era of storytelling in India – Dainik Savera Times
India’s leading storytellers Yash Raj Films (YRF) are joining hands with the world’s leading streaming platform Netflix for a new multi-year creative partnership. These two brilliant entertainers will together create films and series to show some of the best stories to audiences in India and across the world.
The first project of this partnership is the character-driven thriller ‘The Railway Men’, which will be a four-part series starring R. Madhavan, K. Of. Artists like Menon, Divyendu Sharma and Babil Khan are included. This series has been directed by debutant director Shiv Rawail.
The second offer is Maharaj. Actor Junaid Khan is debuting in this film, which also includes actors like Jaideep Ahlawat, Sharwari and Shalini Pandey. This film is directed by Siddharth P. Malhotra, whose previous film ‘Hichki’ proved to be a worldwide hit.
Monica Shergill, Vice President, Content, Netflix India, said, “We are eager to show our vast audience the series and movies they connect with and love. We want to feature more such offers in the future. Yash Raj Films started a new era in Indian filmmaking. He is one of the most respected storytellers in the industry. From the film Kabhi Kabhi to Dilwale Dulhania Le Jayenge, and from the film War to Pathan, his best stories have been a part of our lives and have enthralled the audience in every era. We are confident that together we will continue to entertain the world in unprecedented ways with great films and series.”
Akshay Vidhani, CEO, Yash Raj Films, said, “YRF’s mission is to show the world entertaining, inspiring and unique stories from India. Netflix is the world’s largest streamer, giving us the opportunity to present our stories in more than 190 countries. Their philosophy of putting content first is unmatched and resonates well with our sentiments. This partnership will position YRF as a storyteller to new audiences, where audiences will also get the opportunity to watch Indian stories in their own languages. India is a nation of aspirational youth and we have 1.4 billion stories to tell the world. “We want to showcase our content to audiences around the world as well as give a platform to our country’s amazing talent.”
