7 years and 7 impacts of Reliance Jio,

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New Delhi, , Seven years ago, when Reliance owner Mukesh Ambani announced the launch of Jio, no one thought that one day Reliance Jio would become the backbone of the country’s digital infrastructure. Jio has changed a lot in the country in the last 7 years. It has a direct impact on the life of the common man. Let’s see the 7 effects of Jio-

• Free outgoing calls Reliance Jio ended the era of expensive outgoing calling in the country on the very first day of its launch on 5 September 2016. Reliance Jio became the first company in India to make outgoing calls free. Which continues till date.



• Reduced data and mobile bills– Another huge impact was on mobile data prices, before the arrival of Jio, data was available at the rate of around Rs 255 per GB. Jio aggressively slashed data rates and data was available for less than Rs 10 per GB. Due to free calling and reduced data prices, the mobile bill has come down significantly. The country topped in data consumption- The reduction in data prices had a direct impact on data consumption. Before the arrival of Jio, India was at number 155 in the world in terms of data consumption. And today India is among the first two. Jio’s network now consumes 1,100 crore GB of data per month. Jio customer uses an average of 25 GB data per month. Which is the highest in the industry.


• Whole shop in small screen of mobile Data became cheap because of Jio, then the world got limited to mobile only. Now the need to take out time for entertainment is over. Anytime, anywhere entertainment is just a click away. Be it rail, plane or cinema, everyone’s tickets are being booked online. Hotel booking and food sites and apps started seeing boom. There has been a boom in tourism. E-commerce companies covered the entire shop in mobile. Online class and office- Everyone will remember that bad phase of Kovid. Education and office started running from home. Internet was used for hours. The reason was the availability of data at affordable prices. Imagine if the data rates were the same as before Jio launch i.e. Rs 255 per GB then what would have happened.

• Digital Payment – ​​Kich Kich of open money is over The UPI Open Digital Payment System of the Government of India changed everything. Financial giants including big and small banks, wallet companies like Paytm and PhonePe joined the initiative. The aim was to transact money through the payment system in every mobile. Today it is being used from street vendors to 5 star hotels. The digital infrastructure of all telecom companies including Jio came in handy. But the credit for the success of UPI, to a large extent, goes to the low cost of data, which encouraged the common Indian to use the digital payment system. With the launch of Jio, the data rates were reduced by 25 times.


• From 2G to 4G- In the very next year of its launch i.e. in 2017, the company launched JioPhone in the market. The aim was to shift 2G customers to 4G. So that they too can become a part of the digital economy. More than 13 crore mobiles of JioPhone were sold. It was the highest selling mobile of any single model in any single country. In its sequel, the company has launched the Jio Bharat platform to drive 2G customers to 4G. Along with Jio, a company named Carbon is making a 4G feature phone called ‘Bharat’. Soon some more companies are also expected to join this campaign.

• Digital divide reduced- Earlier only the rich could use data, the reason was the expensive data prices. Jio bridged the gap between the rich and the poor. Now everyone can easily access data. 4G left the cities and reached the villages. The effect of which was that now every digital facility is available to the villagers like the urban people. Be it operating Jan-Dhan accounts, registering in government schemes or shopping on e-commerce websites, now all kinds of digital work can be done easily even sitting in the village.

• Flood of UnicornsStartups with a valuation of more than $1 billion are called unicorns. Before the arrival of Jio, there were only 4-5 unicorns in the country, which have now increased to 108 unicorns. Most of these are part of the digital economy, the backbone of which is Reliance Jio. Today the total valuation of the Indian unicorn is more than Rs 28 lakh crore. Be it the founder of Zomato, Dipendra Goyal or the CEO of Netflix, Reed Hastings, all are open about Jio’s contribution to their growth in India. Indian economists are expecting that the Indian digital economy will soon touch the $1 trillion mark.

Future Roadmap i.e. Artificial Intelligence – Recently Mukesh Ambani has promised to provide Artificial Intelligence to all Indians soon. Ambani believes that like data, every Indian has a right on artificial intelligence. This technology has also started showing a glimpse of its importance. It is expected that Artificial Intelligence riding at the speed of 5G will play an important role in shaping the future of the common Indian.

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