AI-powered Microsoft Bing posing a major threat to Google’s search business

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New Delhi. New AI features from Microsoft’s Bing search engine and startup You.com threaten Google’s search business. Users have got other options to search. According to Ucom CEO Richard Soucher, Google search options are now giving users a more immersive search experience.

He further said, low quality content driven by SEO has reduced the value of search results. It has met the consumer demand for a better search experience.

Generative AI and large language models like Open AI’s ChatGPT are challenging Google’s search like never before.

Google needs to embrace new paradigms such as generative AI because of its current business model and market dominance, Socher said.

As Microsoft leads the way with AI-powered Bing search and ChatGPT, Google is set to release a new AI-powered search engine next month with more features.

The new features will be available exclusively in the US, and will be initially released to up to one million users.

The company’s plan is part of efforts to meet the threat posed by Microsoft’s Bing chatbot and OpenAI’s ChatGPT.

AI competitors like the new Bing pose the biggest threat to Google’s search business in 25 years, says a report in The New York Times, and Google technology is turning its attention to innovative search engines in response.(IANS) )

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