Apple snatches top spot from Samsung in global smartphone market in 2023

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New Delhi. Apple becomes the leader in the global smartphone industry for the first time in 2023. The company’s market share has now reached 20.1 percent. This information was given in a report on Tuesday.

Samsung, which has been the global smartphone leader for years, slipped to second place with 19.5 percent market share.

According to the International Data Corporation (IDC) report, global smartphone shipments are expected to decline 3.2 percent year-on-year to 1.17 billion units in 2023.

“Apple is the only player in the top 3 to not only show year-over-year positive growth, but also regain the year-end No. 1 spot for the first time,” said Nabila Popal, research director for IDC’s Worldwide Tracker team.

Apple achieved this feat despite growing regulatory challenges and facing renewed competition from Huawei in China, its biggest market.

Pople said, “Apple’s ongoing success and resilience is largely due to the growing trend of premium devices, which now represent more than 20 percent of the market, driven by aggressive trade-in offers and interest-free financing schemes.” Is.”

The overall change in rankings at the top of the market further highlights the intensity of competition within the smartphone market.

“Apple has certainly played a role in Samsung’s decline in the ranks, but the overall Android space is diversifying in its own right,” said Ryan Reith, group vice president of IDC’s Worldwide Mobility and Consumer Device Trackers. The report said that Chinese brand Xiaomi is in third place globally with 12.5 percent share.

–IANS

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