BMW records record sales in India, 50% growth in premium bikes
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New Delhi : Germany’s luxury car BMW has registered a record growth in the first six months of the year 2023 in India. According to media reports, BMW Group’s total sales in the first half of 2023 have increased by five percent year-on-year to 5,867 units. According to the statement issued by the company, the sales of premium motorcycles under the group’s BMW Motorrad brand have also increased by more than 50 percent to 4,667 units during January-June. In the first half of the year, the group sold 5,476 BMW branded vehicles. At the same time, the sale of Mini stood at 391 units. This is the company’s highest half-yearly sales figure in India.
Let us tell you that Germany’s BMW car is the most expensive luxury car in the Indian car market. After this comes the number of Mercedes Benz and Audi. According to media reports, an increase in the sales of Mercedes Benz and Audi has also been registered in India during the first half of the year. After registering an increase in the sales of luxury vehicles in the Indian car market, car manufacturers are confident that the sales of luxury cars can double during the next six months.
Germany’s BMW overcomes supply chain bottlenecks
During a media interaction, BMW Group India President Vikram Pawah said that the size of the luxury car market in India has finally started increasing. For us, it is also increasing due to the launch of new models. He said that BMW has achieved this figure despite supply chain constraints that started last year. These obstacles remained in place for the first four months of 2023.
BMW’s electric vehicles are fast catching up in the market
Vikram Pawah, President, BMW Group India, further said that BMW’s electric vehicles i7, ix, i4 and Mini SE are also fast catching up in the market. He said that in the first half of the year 2023, we sold more than 500 electric cars. This is 46 percent more than the previous full year. We are at the forefront of the premium electric vehicle segment with a market share of over 50 per cent.
Indian luxury car market is set for record sales
Along with this, there is also news that the Indian luxury car market is all set for record sales this year. A major reason for this is that the performance of companies like Mercedes-Benz, BMW and Audi has been excellent in the first half. In January-June this year, German luxury carmaker Mercedes-Benz registered its highest ever half-yearly sales in India with 8,528 units. This figure is 13 percent more than the same period a year ago. However, the BMW Group’s sales during this period stood at 5,867 units, its highest ever in any half year. Audi, another German luxury carmaker, sold 3,474 vehicles in the first half of 2023, a year-on-year increase of 97 per cent.
Luxury cars sold 21,000 units in first six months
According to Audi India head Balbir Singh Dhillon, it is estimated that around 21,000 cars have been sold in the luxury car segment in the first six months (of the year) and generally the second half is better than the first half. He said that our estimate is that the entire luxury car segment should sell around 46,000-47,000 cars this year, which will definitely be the highest level ever. The previous sales record in the luxury car segment was around 40,000 units, which was set in 2018.
Luxury Cars Under 1 Crore In India
Let us tell you that the cheapest car of Germany’s BMW in India is the BMW 2 Series, whose ex-showroom price starts at Rs 43.50 Lakh and goes up to Rs 45.50 Lakh. Next is the BMW X1, whose ex-showroom price ranges from Rs 45.90 lakh to Rs 50.90 lakh. The BMW 3 Series Gran Limousine price starts at Rs. 58.90 Lakh – Rs. 60.50 Lakh, ex-showroom. The ex-showroom price of BMW 5 Series ranges from Rs 65.40 lakh to Rs 68.90 lakh.
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