Export of cheap phones decreased by 10 thousand, in demand for expensive smartphones from 45 thousand, this company No.1 in 5G handsets
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New Smartphone News: India’s smartphone exports fell 19 per cent year-on-year to around 31 million units in the January-March quarter. Market research company Counterpoint has given this information. According to this report, there has been a sharp decline in the export of mobile phones priced below Rs 30,000, while the export of expensive and very expensive mobiles has increased by 60-66 percent.
Counterpoint’s market monitoring service report said, the last March quarter has been the first quarter of the calendar year with the highest decline in India’s smartphone market. The softening of demand, accumulation of inventory from 2022 itself and the increasing choice of consumers regarding old phones are the reasons for this decline.
The share of 5G phones in the total exports of smartphones reached a record 43 percent. According to the report, Samsung has the highest share of 20 percent in India’s smartphone market for the second consecutive quarter. This company is also on top in 5G brand.
Exports of Samsung’s very expensive (price above Rs 45,000) range of phones increased by 247 per cent year-on-year in March 2023. Apple’s exports increased by 50 percent year-on-year and its market share increased to six percent in the March quarter. Apple’s share in the high-end (Rs 30,000) and ultra-high-end (Rs 45,000 and above) categories was 36 per cent and 62 per cent, respectively.
Prachir Singh, senior research analyst at Counterpoint, said the trend of selling premium phones is getting stronger with each passing quarter. The share of the premium phone category has almost doubled in the first quarter of 2023 as compared to the first quarter of 2022.
According to the study, exports of mobile phones priced in the Rs 20,000-30,000 range declined by 33 per cent, while those in the Rs 10,000-20,000 category declined by 34 per cent. At the same time, the export of phones priced below Rs 10,000 has decreased by nine percent on an annual basis.
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