Facebook’s referral traffic drops amid signs of exit from news business, publishers worried

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Meta Block News – Facebook is moving away from the news business in America. The Meta-owned company has made some changes in recent months that have dramatically reduced referral traffic going to media outlets. This move has caused a lot of loss in the daily traffic that the publishers get.

This disadvantage is more pronounced among those who publish more hard news-oriented content. Quoting an official of a major media company, CNN writes in one of its reports – If you are a major publisher, you have become useless and infamous.

For your information, let us tell you that Meta has started blocking news on Facebook and Instagram. In Canada, Meta has now blocked access to news on Facebook and Instagram for all users. At the same time, there is talk of this happening in America as well.

Let us tell you that Meta has taken this decision after the introduction of the rule giving money to news publishers. Now news link posts on the account of any Canadian news outlet on Facebook and Instagram will be blocked. Users will not even get any news content on these accounts.

Significantly, for the last few years, social media platforms like Facebook, Instagram and Twitter have become the source of news. Ever since the advent of smartphones, people are reading news in audio-video and text form through these platforms on one click. But for some time Meta has reduced the reach of news and maybe in the coming time, tech giants may completely block the news on their platform.

Meanwhile, Meta has banned publishers in Canada from sharing news links on Facebook and Instagram. Also, this type of post has also been blocked. Meta said that now we will not run the content of any media company and news content will not run on our site from the account of any media company. Such speculations are being made that this system will be implemented in America and other countries as well.

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