Linda Yacarino to take charge as Twitter’s new CEO today

1 of 1

San Francisco. Linda Yacarino will take over as Twitter’s new CEO from Monday. Elon Musk aims to focus more on Tesla and SpaceX. Yacarino, formerly President of Global Advertising and Partnerships at NBCUniversal, has also hired Joe Benaroche, Executive Vice President of NBCUniversal, to work with him on Twitter.

According to a report in the Wall Street Journal (WSJ) late Sunday night, Benaroche has been a trusted advisor to Yacarino.

“Tomorrow, I’m starting a different profession at Twitter, focusing on business operations,” Benaroche wrote in the memo to WSJ.

“I look forward to bringing my experience to Twitter and working with the entire team to build Twitter 2.0 together,” he added.

Yacarino said last month that he was ready to build Twitter 2.0 and transform the business with Musk and the platform’s millions of users.

He posted on Twitter, I have long been inspired by the vision of Bright Future. I’m excited to bring this vision to Twitter and help transform this business.

Yacarino also commented, I am equally committed to the future of this platform. Your feedback is important for future. Let’s keep the conversation going and build Twitter 2.0.

Musk will work with Yacarino to transform the platform into an X, everything app, like China’s WeChat.

Yacarino oversaw nearly 2,000 employees at NBC Universal. His team has generated over $100 billion in advertising sales and has partnerships with companies including Apple, Snapchat, BuzzFeed, Twitter and YouTube.
(IANS)

read this also – Click to read the news of your state / city before the newspaper