Maruti Suzuki has made strong preparations to become the market leader in the SUV segment, see

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Maruti Suzuki SUV: The country’s largest automaker Maruti Suzuki India (MSI) aims to double its SUV (Special Utility Vehicle) sales by the end of this year to become the market leader with a 25 per cent share in the segment. Could

MSI Senior Executive Officer (Sales and Marketing) Shashank Srivastava has said that the company now has a special emphasis on the SUV segment. Maruti now wants to achieve a leading position in the SUV segment as well, for which it has set an aggressive target.

Srivastava said, in the last financial year, we achieved about 13 percent market share with the sale of 2.02 lakh SUVs. We intend to sell around five lakh SUVs in the current financial year.

He said that a total of 19 lakh SUVs are likely to be sold in the financial year 2023-24. In this way, Maruti intends to capture more than 25 percent of the total market.

SUVs have emerged as the fastest growing segment in the domestic passenger vehicle market. In 2018, SUV’s vehicle market share was 24 percent but in 2022 it has increased to 43 percent.

Apart from Maruti Suzuki Brezza and Grand Vitara, new products in the form of Franks and Jimny are also going to be included in the SUV fleet of Maruti Suzuki. (with language input)

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