Mercedes Benz’s excellent performance continues in India, 8,528 cars sold in the first half
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The year 2023 will be its best in terms of sales
German luxury car manufacturer mercedes-benz It hopes that the year 2023 will be its best year in terms of sales in India. A top official of the company said that after the pandemic, the demand for expensive cars is continuously increasing in India. Mercedes sold 15,822 units in the Indian market in 2022, which is its highest ever sales figure in the country. The company believes that the calendar year 2023 is going to be the best overall in terms of sales of luxury cars.
Sales in India increased by 13 percent year-on-year to 8,528 units
Speaking to PTI, Santosh Iyer, Managing Director and Chief Executive Officer (CEO) of Mercedes-Benz India, said that the company’s sales in India in the first half of 2023 have increased by 13 percent year-on-year to 8,528 units. This is the highest figure of half yearly sales in the country. He said, “We are now entering the third quarter of this year and we think this growth trend will continue. In such a situation, this year once again we will register record sales.
confidence of two percent growth
Iyer said that there are many challenges in the market, but the company is confident of double-digit growth in its sales. He said, “There is still a lot of uncertainty regarding the exchange rate…interest rates are rising further.” There are still three and a half months left for the year to end. If we look at the scenario, our sales growth will be in double digits.
The goal is to provide the right experience and the right equipment to the consumer.
Iyer said that now more and more customers are opting for expensive trims in its product range. This was not the case earlier. He said that globally Mercedes-Benz believes that the company should provide the right experience and right equipment to the consumer instead of just focusing on sales figures.
Best year for the luxury car segment
On the overall domestic luxury car market, Iyer said that this year the sales figure in the luxury car segment could be around 45,000 units. In this way, this will be the best year for the luxury car segment. The share of luxury cars in the total passenger vehicle market is currently only one percent.
Demand for luxury vehicles is increasing
Iyer said, “This year we can see the market growing with everyone’s participation. This is a good sign for the overall health of the luxury car market. He said that today the demand for luxury vehicles is increasing. The special thing is that women and the salaried class also now want to buy luxury cars. He said that the penetration of luxury cars has crossed two percent in the top seven-eight cities of the country. With time the demand for luxury cars will increase in other parts of the country also.
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