Musk’s X will allow advertising to American political candidates and parties

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San Francisco. Elon Musk-run X (formerly Twitter) has announced that it will allow US political candidates and parties to advertise on its platform ahead of the 2024 presidential election.

“As a furtherance of our commitment to free expression, we’re also going to allow political advertising,” Ax said in a blogpost on Tuesday. Starting in the US, we’ll be implementing specific policies on paid-for political posts. will continue.”

The policies would include “prohibiting the dissemination of false or misleading material, including false or misleading information intended to undermine public confidence in elections,” while seeking to preserve free and open political speech.

Political ads were first banned on Twitter in 2019, when then-CEO Jack Dorsey argued that political messaging reach should be earned, not bought. Earlier this year, the company relaxed restrictions on “cause-based” ads, citing the importance of encouraging “public conversation about important issues.”

In addition, the company said it would also provide a global advertising transparency center so that everyone can review political posts being promoted on X, in addition to robust screening processes to ensure that only eligible groups and Only campaigns can advertise.

In addition, X noted that it is “expanding its security and election teams to focus on combating manipulation, exposing inauthentic accounts, and closely monitoring the platform for emerging threats.”

Opening up to political ads could also boost X’s advertising business, which has plunged 50 percent since Musk took over last year.

(IANS)

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