Netflix launches paid password sharing in four more countries

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San Francisco. Streaming giant Netflix on Thursday announced that it is launching paid password sharing in four more countries – Canada, New Zealand, Portugal and Spain.

Previously, the company tested paid password sharing in select markets including Chile, Costa Rica, Peru and Latin America.

Netflix said, “So over the past year, we’ve been exploring different ways to address this issue in Latin America and now we’re rolling them out more broadly to Canada, New Zealand, Portugal and Spain starting today.” are ready for.

The action on password sharing feature allows users to set a primary location, which the streaming giant says will “help members set it up, ensuring that whoever lives in their household can access their Netflix.” account can be used.”

The company said that people using one account can now easily transfer a profile to a new account, viewing their personalized recommendations, taking into account History, My List, Saved Games, etc. for which they paid. We do.

In December 2022, it was reported that Netflix was planning to phase out its password-sharing feature in early 2023.

The company had long known that password sharing was a problem that negatively affected its earnings, but the streaming giant avoided addressing the issue in 2020 due to subscription growth.

Faced with a drop in revenue last year and the platform’s first customer loss in 10 years, Hastings decided the time had come to act on the issue.(IANS)

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