Tata Motors unveils Tata.EV, plans to bring 10 electric vehicles by 2026
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New Delhi : Tata Passenger Electric Mobility on Tuesday unveiled a new brand identity. The company is preparing to introduce 10 new battery-based electric vehicles (EVs) by 2026. Tata Passenger Electric Mobility, a unit of Tata Motors, said in a statement that EV offerings are increasing with increasing consumer demand and in such a situation customers want a great experience.
The new brand identity is Tata.EV
In a statement given by the company, it was said that the new brand identity ‘Tata.EV’ has been introduced for the company’s electric business, which is a step taken towards a collective initiative to move towards the electric future. Vivek Srivatsa, Head of Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility, said that the company is entering a new era with ‘Tata Dot EV’. He said that our new brand identity for electric vehicles underlines our commitment to accelerate the adoption of clean energy mobility solutions. He informed that the company has more than 70 percent share in the four-wheeler EV segment.
10 new electric vehicles by 2026
He said that the car intends to bring about a positive change in the automotive industry with a focus on sustainability, community and technology. Tata Passenger Electric Mobility Ltd, a subsidiary of Tata Motors with TPG Rise Climate as an investor, aims to launch ten new electric vehicles by 2026. Apart from this, the company also wants to introduce a dedicated electric vehicle.
‘Move with Meaning’ unveiled
The new brand identity has been developed with Lander & Fitch, a global brand transformation firm. Along with the new brand name, Tata has also unveiled its new brand tagline – ‘Move with Meaning’, which reflects sustainability at the core of the Tata.ev business. The new logo design uses a class around the .ev. It shows how Tata.ev works on a circular ecosystem of human and environment interaction for a brighter future. In addition, the branding elements will use the Evo Teal colour.
what is the meaning of the new logo
To reduce the impact on the environment, the print collateral of the new logo is based on a white background, thereby reducing the use of ink. The digital collaterals come with an all-black base, which means it will use less battery and power on the digital display. In India, Tata is the clear leader when it comes to passenger electric vehicles, with over 70 percent share of the passenger electric vehicle market. The brand has recently reached an impressive milestone of 1 lakh EVs. Currently, Tata has Nexon EV Max, Nexon EV Prime, Tiago EV and Tigor EV in its portfolio.
When did Tata Passenger Electric Mobility start
Explain that Tata Motors has launched a wholly owned subsidiary Tata Passenger Electric Mobility Limited (TPEML) in December 2021 with an initial capital of Rs 700 crore, which manufactures electric motor vehicles. The Ministry of Corporate Affairs issued a certificate of incorporation for this on December 21, 2021. In one of its statements, Tata Motors had said that TPEML has been incorporated for the manufacture, design, development of electric vehicles or electric mobility, hybrid electric vehicles of all types and all details for carrying passengers or other personnel. whether driven, moved, drawn or assisted by means of electricity, batteries, solar power, or any other power apparatus whatsoever, or engines, motors, parts, components, accessories and related equipment, as well as assemblies, Activities necessary for manufacturing, manufacturing, selling, setting up and undertaking after-sales services, marketing, promotion and/or servicing facilities.
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