YouTube crosses 100 million music and premium subscribers globally

1 of 1

New Delhi. Google-owned YouTube has crossed 100 million music and premium subscribers globally, including trials, as of January this year.

Adam Smith, vice president of product at YouTube, said: “From small beginnings to a community of 100 million in more than 100 countries, we are grateful for the support of our subscribers.

We are focused on providing the best-in-class experience to our global YouTube community, he said in a blog post.

Last year, YouTube enhanced the premium playback experience, including adding the ability to continue watching YouTube on different devices, like smart TVs and tablets, and introducing a better version of 1080p HD.

We also experimented with new generative AI features, which premium users were among the first to try, Smith said.

For listeners, the platform introduced the Samples tab, which brings podcasts and YouTube Music into a completely customized radio building experience.

T-Series Chairman Neeraj Kalyan said that crossing the 100 million subscriber mark of YouTube Premium and Music is indeed a big milestone for the music industry.

Kalyan said, we will continue to invest in our strong partnership with Google which will help grow the subscription business, enhance the fan experience and contribute to the growth of the Indian music ecosystem.

–IANS

read this also – Click to read the news of your state/city before the newspaper.