Asia Cup 2023: Broadcasters may face huge loss due to non-match of India and Pakistan

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asia cup If a solution is not found to end the impasse between India and Pakistan on the hosting of the Asian Cricket Council A long-term media rights deal between the ACC (ACC) and the broadcaster could be in jeopardy. The hosting rights of the Asia Cup were given to Pakistan but due to the current political tension between the neighboring countries, the BCCI said that India would not send its team for the tournament in September.

broadcasters will suffer huge loss

India has talked about organizing this continental competition in UAE or Sri Lanka. But the Pakistan Cricket Board (PCB) has not yet agreed to this demand, which has led to a deadlock. With India pulling out of the Asia Cup, the tournament will lose its sheen and the broadcasters will have to bear huge losses due to the absence of the Indo-Pak match.

risk of breaking the media agreement

The source said that under the long-term agreement between the ACC and the broadcaster, it is mandatory that Pakistan and India face each other at least two or three times in this tournament of regional teams. The source said that it is not possible to conduct the Asia Cup without matches between Pakistan and India. The agreement is based on this. He said the broadcasters were guaranteed that the arch-rivals would play each other at least twice before the final, as happened during the 2022 Asia Cup in the United Arab Emirates.

will decide soon

He said that without matches between Pakistan and India, the broadcaster contract would go awry. However, if seen, Pakistan can give a proposal to the Asian Cricket Council, in which it can be said that India can play all its matches in UAE. In such a situation, if India reaches the final, then the final will also be held in UAE. The PCB has also sought intervention from the ICC on the issue.

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