Despite showing IPL for free, mobile is not in competition with TV, viewers increased like rocket in new season
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Star Sports has been at the forefront of growing the game and viewership. With its fan-centric approach, which includes creating region-specific feeds in nine languages, tailored to the region’s socio-cultural nuances and sporting realities, it has increased cricket viewership across multiple regions. Tata IPL 2023 includes a star-studded ‘star cast’ of former cricketers and veteran broadcasters. They are joined by Star Sports’ IPL host – Ranveer Singh – and legendary Telugu actor Nandamuri Balakrishna, who are representing the super-fans on the broadcast.
The broadcaster is also bringing the joy of ‘simultaneous viewing’ to the doorsteps of fans and thus providing the most possible fan experience with ‘Har Society Banega Stadium’, featuring Star Sports experts at screenings held across the country have been The broadcaster has also launched the biggest ever school cricket quiz, ‘The Incredible League Quiz’, in which over 20,000 students have participated. ‘Ask Star’ is returning in a new avatar where fans can pose the questions they always wanted the commentators to answer. These questions are shown in the live broadcast.
Star Sports’ Shor On, Game On! The campaign generated significant excitement and support ahead of the tournament. The campaign captures the passion, enthusiasm and togetherness of fans, inspiring their favorite cricketers to achieve incredible moments on the field. The campaign films featured superstars Virat Kohli, Rohit Sharma, Hardik Pandya, Ravindra Jadeja and KL Rahul and fans have taken social media by storm, expressing their joy and enthusiasm for their favorite teams.
Star Sports also launched a special ‘Stars on Star’ show, which provided viewers a unique opportunity to know their favorite heroes on a personal level. The broadcaster is ramping up its efforts to celebrate the super-fans who make IPL special, and the response has been overwhelming. Over 200 million viewers watched the build-up programming for Tata IPL 2023 even before the tournament began on Friday, a testament to Star Sports’ commitment to broaden coverage of the tournament beyond live telecast.
With the tournament expected to witness many exciting moments, twists and turns, Star Sports is optimistic that the ‘Shor’ will continue as fans enjoy the action on television. With a host of exclusive surround programming and technology innovation, the broadcaster is setting a new precedent for how marquee tournaments are viewed. Tata IPL 2023 promises to be an exciting tournament, and Star Sports’ efforts to enhance the viewing experience will undoubtedly make it a memorable one for viewers and fans across the country.
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