Disney star broke last year’s record in IPL 2023, achieved 400 million viewership in just 29 matches
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Bye IPL 2023 in the live telecast of the first 29 matches of disney star has crossed the 40 crore viewership mark. This is more than the entire season of IPL 2022. TVR has registered an increase of 24 percent as compared to the previous version. The reach of the live telecast of the first 29 matches is 3.7 crore more than the reach of the IPL 2022 edition. Disney Star has received the highest ever reach across all editions of IPL in Maharashtra, Gujarat, Rajasthan, UP and MP for the live telecast of the first 29 matches.
Record of last 14 years broken
The broadcaster reported that all editions of the IPL saw a phenomenal growth in viewership among children (2 to 14 years). Which is a great motivation for brands targeting consumers. In addition, 93.2 million children watched the live telecast of the first 29 games, a 58.7 percent increase from the previous edition. Over 250 million premium viewers of NCCS A and NCCS B watched the live telecast on Disney Star Network for the first 29 matches. The reach of these two consumer groups is the highest in the 15 years of IPL, including the Covid years.
There is a steady increase in the number of visitors
Disney Star Head (Sports) Sanjog Gupta said that IPL on Disney Star is scaling new heights. Competitive matches and Star Sports’ world-class programming and flagship partnerships have attracted viewers. Sustained growth in viewership. Highest viewership in Hindi speaking markets, premium audiences (NCCS A) and kids (2-14 years) shows that our #BetterTogether campaign is striking a chord. We are grateful to the millions of fans who have made Disney Star their favorite channel for the best IPL experience.
Waved in Hindi speaking markets as well
Disney Star has also achieved the highest ever reach in Hindi Speaking Markets (HSM). Over 273 million viewers watched the live broadcast, a historic moment in IPL. In addition, Star Sports 1 (Hindi) has also emerged as the number one channel for the third week in a row, making it the preferred destination for cricket enthusiasts across the country. The high-octane match between CSK and RCB attracted an incredible 52 million viewers on television, the second highest match in IPL history.
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