Indian cricket board will earn 10 billion annually, then other countries start jealous, English cricketers feel chilly – Michael Atherton says icc revenue distribution model is flawed
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“The proposed distribution model will be discussed at the next ICC meeting in June but each country is getting a bigger amount (in terms of money) than they are now, so the proposals are being challenged,” Atherton wrote in his column in The Times London. Willingness to give may be less.
The former right-handed batsman said, ‘As former ICC chairman and former Pakistan Cricket Board chairman Ahsan Mani said this week: the money is going where it is needed the least.’ As per the primary formula followed for revenue distribution, the country which has maximum sponsorship, revenue from TV broadcasting rights will be the beneficiary. India is at the forefront of this as Star (an arm of Disney) puts in the most money for rights to global competitions.
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