Influencers are advertising on social media, earning from food to fashion endorsement

[ad_1]

social media influencers endorsements earning – Five years ago no one would have thought that such a time would also come when you would do a lot while doing nothing and earn money too. Whether it is about travel, food or fashion, big companies of India and abroad are giving money to such people, who have more followers on the Internet, for advertising their products and also bear their expenses.

According to a report by valuation advisory firm Kroll, Indian brands doubled their influencer marketing spend in one year. Not only this, a third of Indian brands have doubled their spend on social media influencers in the last one year.

The content creator industry of social media in India is growing at a speed of 25 percent. Today there are about eight crore content creators in India, which include video streamers, influencers and bloggers.

Research by digital marketing agency IQubwire shows that nearly 35 percent of consumer buying decisions are being made by watching posts, reels, and videos from social media influencers.

Social media is an unconventional medium of advertising, which is different from other media. It creates a virtual world, which the person using can access any internet user using any platform of social media like Facebook, Twitter, Instagram.

A social media influencer is a person who has a large number of followers on various social media platforms, and uses this popularity to sell a variety of products. The return on investment in this is more than other advertising mediums.

At present, there is enough potential in the internet market in India, so this phase of social media influencer will continue. But, there are some concerns about them, such as misrepresentation of facts, to avoid this, the need for regulation of the influencer marketing industry is being told.

In January, the Ministry of Consumer Affairs of the Central Government had said that the guidelines in this regard were necessary to protect the interests of the customers. There is a provision for a fine of up to Rs 10 lakh for any misleading advertisement or non-compliance of guidelines.

On continuous contempt, this amount can go up to Rs 50 lakh. Also, endorsing any brand can be stopped for two to six months. Action to block that platform is also possible.

[ad_2]

Source link