New beginning of relationship between Hyundai and Deepika Padukone, masterstroke of the company to dominate the market!
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In a strategic move to strengthen its relationship with Indian customers, Hyundai India has officially announced Deepika Padukone as its brand ambassador. This collaboration comes as no surprise, considering Deepika has been recognized by Time Magazine as one of the top 100 most influential people in the world.
Statement by Shri Tarun Garg, COO of Hyundai Motor India Limited
Commenting on the collaboration, Mr. Tarun Garg, COO, Hyundai Motor India Limited, highlighted Deepika’s charming charm and illustrious career which perfectly aligns with Hyundai’s young and dynamic brand. He also mentioned that the focus is on leveraging Deepika’s influence, especially among the vibrant youth, to bridge the gap between Hyundai’s state-of-the-art automobiles and the aspirations of the energetic and forward-thinking demographic.
What did Deepika Padukone say
Accepting the association, Deepika Padukone expressed that Hyundai is an iconic name that is synonymous with innovation and excellence in the automobile industry. He also emphasized on the rich heritage of the Korean carmaker, which has not only stood the test of time but has also set benchmarks for performance and style.
Hyundai has high expectations
Hyundai hopes that this partnership will be mutually beneficial, capitalizing on Deepika’s strong emotional bond with the Indian audience, making her an ideal brand ambassador for Hyundai Motor India. The automaker also hopes to foster a community that celebrates inclusivity and accessibility within the automobile experience.
Bollywood star Shahrukh Khan has been Hyundai’s brand ambassador for 25 years.
Bollywood star Shah Rukh Khan has been the brand ambassador of Hyundai for 25 years, recently the automaker gifted him the Ioniq 5, which is his first EV. Hyundai also appointed Indian cricketer Hardik Pandya as its brand ambassador for Exeter. The micro-SUV recently won the Indian Car of the Year (ICOTY) award, and you can check out more details about it here.
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