PSL Satta News: Many franchises of Pakistan Super League have agreement with betting companies, PCB silent on the matter
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Karachi : Pakistan Super League (PSL) At least three franchisees of offshore (company outside the country) online betting companies Violating strict Islamic laws by promoting advertisements of The franchises are prominently displaying advertisements of companies such as Xbet, Bazzibet and Melbet on their playing kit (back or front) while one of them has also signed a deal with a casino company.
PCB has support
Betting and gambling in any form is banned in Pakistan but offshore online companies are using the domestic T20 tournament for promotion through surrogate advertising (not direct advertising). The Pakistan Cricket Board (PCB) has kept silence on this issue. Which seems to indicate that the franchises have the tacit approval of the game’s governing body to sign deals with these betting companies.
being promoted on television
Some television channels showing PSL matches are also promoting these betting sites. The PSL brand name is also being used on several online websites with advertisements associated with these gambling and betting companies. Former Pakistan Test captain Rashid Latif recently slammed the PCB for allegedly allowing franchises to sign surrogate advertising deals with known betting and gambling sites.
The advertising company said this
An executive of a well-known advertising firm associated with cricket said that surrogate advertising in PSL has been going on for the last two years. Betting companies are using news sites to promote their platforms. But this year it has become (more) prominent and nobody really cares because everybody wants to make money from PSL. This is happening in international cricket and other leagues as well.
Advertisement of crypto currency is also coming
Even crypto-currency advertising boards can be seen in the grounds during PSL matches, although trading in them remains a matter of debate in Pakistan. Fixing in cricket has remained a major problem in Pakistan cricket since the 90s and last week the PCB handed a two-year ban to all-rounder Asif Afridi, who appeared in PSL matches for breaching its anti-corruption code.
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