South Africa 20 welcomes AB de Villiers as brand ambassador

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New Delhi. South Africa’s T20 cricket league welcomes Proteas legend AB de Villiers as the official brand ambassador for SA20 Season 2.

His cricket expertise and charisma mark a pivotal moment in the league’s quest to become the world’s most popular cricket league outside India.

Season two will begin on January 10, 2024, featuring 34 matches over 4 weeks, featuring elite domestic and international players from six global franchises.

Speaking on the appointment of AB de Villiers as brand ambassador, SA20 League Commissioner Graeme Smith said, “We are thrilled to have AB de Villiers join us as the brand ambassador for Betway SA20 Season 2. AB brings his exceptional cricketing talent and A magnetic personality, he is a perfect fit for our league. His involvement will undoubtedly enhance the league’s status both on and off the field. AB’s passion for the game and his ability to connect with fans perfectly align with our vision for Betway SA20. We are confident that his presence will not only inspire the players but also engage cricket lovers across the world, helping us achieve unprecedented success. We look forward to a great season ahead, In which AB will play an important role.

AB de Villiers said, “It is an honor to be associated with Betway SA20. It symbolizes a pioneering vision for South African cricket, which has the potential to light up the global cricket stage. SA20’s remarkable talent and international reach provides a platform to showcase the best of South African cricket, taking it to unprecedented levels.”

AB de Villiers, who has consistently demonstrated his dedication on the field, is all set to become the flag bearer of the league. He will work closely with the SA20 management team to help strengthen the league’s global fan base and strengthen the league’s brand in the key strategic markets of India and the UK.

AB de Villiers will be joined by an impressive group of South African cricket legends including Herschelle Gibbs, Allan Donald, Dale Steyn, Mark Boucher and Robin Pietersen. These cricket legends will actively contribute to the mission of the league, playing a vital role in taking South African cricket to new heights. Their experience, both on and off the field, adds a dynamic dimension to the league’s objectives, which are marked by excellence and a shared commitment to raising the profile of South African cricket on the global stage.

–IANS

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