Japanese car manufacturers nissan magnite The SUV has achieved a new milestone in India by selling one lakh units since its launch. Nissa Magnite suv It was first launched in India in 2020 at a starting price of ₹4.99 lakh (ex-showroom). The sub-four meter compact SUV lies in a segment that is considered to be one of the most competitive categories in the Indian passenger vehicle market as many other automakers have their respective products in this segment.
Magnite is the only model that Nissan sells in India
Competing with rivals like Maruti Suzuki Brezza, Hyundai Venue, Kia Sonet and Tata Nexon, the Magnite SUV has played a vital role in keeping Nissan’s business afloat in the country. Currently, the Magnite is the only model that Nissan sells in India. Apart from selling SUVs in the domestic market, Nissan India also exports the car to various foreign markets.
Nissan introduces ‘Nissan One’ platform
Apart from announcing the milestone of one lakh unit sales, Nissan India has also announced the launch of its ‘Nissan One’ platform. The automaker claimed that ‘Nissan One’ comes as a new web-based one-stop platform, under which existing and new customers can avail a variety of features. Consumers can request test drives, book vehicles, request customization and place real-time service requests. Additionally, the platform also offers a referral program for consumers.
‘Nissan One’ platform launched
Speaking about the launch of the ‘Nissan One’ platform, Mohan Wilson, Director, Marketing, Product and Customer Experience, Nissan Motor India, said, this strong, innovative platform is a reflection of Nissan’s customer-first philosophy. “It provides information, customization to meet the specific needs of all buyers, potential and existing. The first of its kind refer and earn program in the industry, the brand aims to reward our buyers and express gratitude for their trust in Nissan There is a way.”