Viewership records broken on Jio-Cinema, maximum 2.4 crore watched Chennai-Bengaluru match

New Delhi: Jio-Cinema has destroyed its own record of viewership. The viewership during the Chennai Super Kings vs Royal Challengers Bangalore (RCB) match on Jio-Cinema crossed 24 million. In the current IPL 2023 season, this is the highest ever viewership on the online live streaming platform Jio-Cinema.

Earlier on April 12, the number of viewers had reached 22 million. In the last over of the second innings of the match, the number of viewers on Geo-Cinema reached 24 million. Chennai won this thrilling match by 8 runs. The BCCI has given the TV and digital broadcasting rights of this Tata IPL season 2023 to different companies. Digital is seeing its direct benefit. Jio-Cinema is streaming IPL matches for free. Even this has made his inroads among the IPL audience.

The sheer size of 24 million viewers can be gauged from the fact that the final match of the 2019 season recorded the highest viewership on Disney Hotstar at 18.6 million. Chinnaswamy Stadium can be filled 600 times with 2.4 crore spectators. IPL is currently in its league stage and as of now Jio-Cinema has broken all the previous records. As the IPL moves towards the finals, the number of viewers on Jio-Cinema can be seen to increase further.

The company claims that millions of new viewers are connecting to IPL daily through its streaming app. Jio-Cinema is creating records in terms of viewership as well as sponsors and advertisers. Top brands of the country and the world are advertising on Jio-Cinema. Leaving TV behind, Jio-Cinema has also tied up with 23 major sponsors.