Virat Kohli fell down from the top position of the brand value list, this Bollywood actor made a place

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Virat Kohli has lost his top spot as the most valuable Indian celebrity for endorsements after 5 consecutive years. The former captain of the Indian cricket team has moved up from the second spot as Bollywood actor Ranveer Singh now tops the list with a brand value of $181.7 million. Kohli’s performance last year and the loss of his captaincy across formats is believed to be the reason behind the reshuffle. With the phenomenal growth in South Indian cinema, Allu Arjun and Pushpa actress Rashmika Mandanna make it to the top 25 list of celebrities to endorse.

After the unblemished success of RRR, actress Alia Bhatt moved up to the fourth spot with $102.9 million, followed by Deepika Padukone with $82.9 million. The list of top 5 celebrities is as follows:

Ranveer Singh: $181.7 million
Virat Kohli: $176.9 million
Akshay Kumar: $153.6 million
Alia Bhatt: $102.9 million
Deepika Padukone: $82.9 million

Other celebrities like Allu Arjun and Rashmika Mandanna have made it to the top 25 for the first time with a brand value of $31.4 million and $25.3 million respectively.

Back in 2022, Olympic gold medalist Neeraj Chopra started at No.23 ranking with Commonwealth gold medalist PV Sindhu and Sachin Tendulkar less than 10 years down the list.

With an increase of 29.1% this year, the total brand value of the top 25 celebrities is estimated at $1.6 billion. The estimated brand value of the top 25 celebs in 2021 was $1.4 billion.

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