Why did the craze of Xiaomi and Realme decrease in India? Strong decline in sales – Xiaomi realme left behind Samsung become top smartphone brand in 2023 Q2 says canalys report

There was a strong demand for Xiaomi and Realme brand smartphones in India. Xiaomi and Realme have been the top smartphone brands in India for the last few years. However, now there has been a sharp decline in the demand for Realme and Xiaomi smartphones. During this, Vivo has jumped about 7 percent. While Samsung has suffered a minor loss of 1 percent. Samsung shipped around 6.6 million smartphones in the second quarter of the year, up from 6.7 million last year.

Samsung became the biggest king
According to the Canalys report, in the second quarter of 2022, Xiaomi’s market share was around 19 percent, while Samsung’s market share was around 18 percent. Means till a year ago, Xiaomi was India’s number-1 smartphone company. While Samsung was the top-2 brand. Although now the situation has changed. In the second quarter of 2023, Samsung has become the top smartphone brand with 18 percent. Whereas Xiaomi has slipped to the third position with 15 percent market share. While Vivo has become the top-2 smartphone brand with 18 percent market share. Reality is at the fourth position. While Oppo is at the fifth position.

Top 5 Smartphone Shipments (in million)

• Samsung – 6.6 percent
• Vivo – 6.4
• Xiaomi – 5.4
• Realme – 4.3
• Oppo – 3.7Others – 9.7

Smartphone market share declined by 1 percent
If we talk about the market share, then Xiaomi’s market share has registered a decline of about 22 percent in the last one year. While Realme’s market share has declined by 29 percent. If we talk overall, then in the second quarter of the year 2023, a decline of 1 percent has been registered in the shipment as compared to the second quarter of the year 2022.