X has paid over Rs 166 crore to creators so far: CEO Yaccarino

X has paid over Rs 166 crore to creators so far: CEO Yaccarino

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New Delhi. To retain users on its platform, X Corp has paid around $20 million (over Rs 166 crore) to creators so far. This was disclosed by CEO Linda Yaccarino.

The social media platform in July began paying creators a portion of the ad revenue earned from ads shown to other verified users in response to their posts.

“Create, connect, collect all on X. We’re enabling the economic success of new segments like creators,” Yaccarino posted on

He added, “And so far we have paid out almost $20 million to our creator community.”

According to X boss Elon Musk, the first payment in July was about $5 million.

Creators are now being encouraged to ask users to reply to their tweets.

X began paying creators their share of ad revenue, including in India, under its newly launched ‘Ad Revenue Sharing Program’ for creators.

Many creators around the world have shared how much money they have received from the micro-blogging platform through its new program.

To be eligible for Creator Ad Revenue, you must subscribe to X Premium or a Verified Organization, have at least 5 million organic impressions on your cumulative posts within the last 3 months, and have at least 500 followers.

Eligible users are able to join and set up payments from within the monetization section of the app.

Once you click “Join and Setup Payouts” you will be redirected to our payment processor, Stripe, to set up an account to receive your share. This Stripe account will be where you will be able to transfer funds to your external bank account.”

Once you choose the option, you will receive payouts at a regular pace, as long as you have generated more than $10.


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