X launches new feature for paid users to highlight their posts

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San Francisco. Elon Musk-owned X Corp (formerly Twitter) has rolled out a new feature that will allow paid users to highlight some of their posts through a new ‘Highlights’ tab.

As reported by TechCrunch, the microblogging platform has updated its ‘About X Premium’ page to include details about the highlights feature.

“Display your best posts by highlighting those posts and they will appear in a dedicated tab on your profile,” said the description of the feature.

X has been rolling out the new ‘Highlights’ tab to some subscribers for the past few days, however, according to the company’s updated support page, the feature is now available to all paid users.

The platform already allowed users to pin one of their tweets to their profile so that visitors could see it first, however, packing information across multiple tweets was not possible.

The report states that the ‘Highlights’ tab could be useful for an artist to highlight their work or for a writer to highlight their most popular articles.

Paid users can add any of their posts to the Highlights tab by tapping on the post’s three-dot menu and then selecting the “Add/Remove from Highlights” option.

In addition to the new Highlights tab, the company made TweetDeck a subscriber-only product in an effort to entice more people to pay for its premium service.

Meanwhile, X has stopped the ad business of $100 million worth of promoted accounts on its platform and will not allow advertisers to promote their accounts within the platform’s time limit to attract new followers.

According to an email to advertising clients seen by Axios, the company said it planned to start depreciating followers objective ad units starting last Friday.

The change comes as part of a larger effort to optimize the X experience by prioritizing content formats.

(IANS)

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