3 hours of movies and 3 minutes of trailers, how will this work!
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Trailer length also increased
It is not a matter of many days, when the length of movie trailers was usually two to two and a half minutes. But nowadays the length of the trailer of two and a half to three hour long films has also increased to more than three minutes. Trailers of films like ‘Rocky Aur Rani Ki Prem Kahani’, ‘Adipurush’ and ‘Tu Jhoothi Main Makkar’ released in the past were more than three minutes long. On the other hand, the recently released trailers of both the films ‘Gadar 2’ and ‘OMG 2’ releasing on Independence Day weekend were more than three minutes long. Seeing the trend of films releasing long trailers, some viewers even say that after watching such a long trailer, they get an idea of the entire story of the film.
‘It is completely the director’s decision’
Experts of the film world believe that since Kovid, the troubled filmmakers are trying every method to woo the audience with only selected films doing well at the box office. Talking about this, producer and film business analyst Girish Johar says, ‘Producers have understood that now the audience wants good content. If your film has guts, then whatever length you keep it. But if the content has the power of two hours only, then do not increase it unnecessarily.
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The fun of the film comes in 3 hours
He further said, ‘Although a film of two to two and a quarter hours is beneficial for everyone, because more of their shows run. But if the director feels that the full fun of his film will come in three hours, then there should be no objection. Similarly, if the trailers of films are getting longer than three minutes these days, then it is completely the director’s decision that how much part of his film he wants to show before release.
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