Anti-Tobacco Warnings On OTT | Anti-tobacco warning necessary on OTT platform, Health Ministry issues new rules
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The Union Health Ministry on Wednesday made anti-tobacco warnings mandatory for OTT platforms. The ministry’s notification has set new norms for publishers of anti-tobacco warnings and those failing to comply with the new norms will face strict action.
The Union Health Ministry on Wednesday made anti-tobacco warnings mandatory for OTT platforms. The ministry’s notification has set new norms for publishers of anti-tobacco warnings and those failing to comply with the new norms will face strict action. OTT platforms are now required to display anti-tobacco warnings and disclaimers, similar to the ones we see in movies shown in theaters and in television programmes.
The OTT platform shall be required to display an anti-tobacco health warning as a prominent static message at the bottom of the screen when tobacco products or their use are displayed during the programme. The Ministry was considering this decision. In view of the growing popularity of OTT platforms, which play a significant role in influencing the mind, especially of a minor, the amended rules for disclaimers may help fight the vice.
The morbidity and mortality due to tobacco use is well established. An official told PTI that the government has enacted the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Trade and Commerce, Production, Supply and Distribution) Rules to discourage the use of tobacco by eliminating all direct and indirect advertisements of tobacco. , 2004 (COTPA) has come into force. ,
He further said that by implementing regulations on OTTs, India will become a global leader in tobacco regulation. On failure to comply with the new rules, the Ministries of Health, Information and Broadcasting and Electronics and Information Technology will issue notices giving them a reasonable opportunity, to explain such failures and make appropriate amendments to the material.
As per the new rules, “online curated content” means any curated catalog of audio-visual content, other than news and current affairs, that is owned, licensed or contracted by the publisher of the online curated content and made available. On demand over the Internet or computer network.
This includes films, audio-visual programmes, documentaries, television programmes, serials, series, podcasts and such other material.
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