Fashion-tech platform Lelahs new campaign with Athiya Shetty

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Mumbai Laylah, the leading tech platform redefining the online shopping experience, has announced the launch of its first video campaign with talented Bollywood actress and fashion icon Athiya Shetty.

This exciting new campaign showcases Laylah’s commitment to providing a comprehensive and convenient shopping journey for its users.

Set to the lively Lelah theme song, the video features Athiya Shetty amidst a barrage of comments on her social media posts, all asking for specific details about her special attire.

Amidst all this, Athiya draws the audience’s attention to the Lelah app, showing how users can easily search and buy products recommended by their favorite creators.

Athiya Laylah emphasizes the app’s technology, which empowers consumers to purchase tagged products directly from manufacturer’s content with a single click. This eliminates the need to manually search for links across multiple accounts and platforms, making the shopping experience effortlessly streamlined.

Commenting on the launch of the campaign, Aashna Ruia, Founder of Lelah said, “We are excited to launch our first brand campaign with Athiya Shetty, who completely embraces and celebrates fashion. Our campaign embodies Laylah’s commitment to transforming the online shopping experience for consumers. Our aim is to seamlessly connect with our audience through our offerings, bridging the gap between authentic manufacturer recommendations and intuitive shopping, creating a seamless journey from discovery to final purchase.

Sharing her excitement, Athiya Shetty said, “I am thrilled to be a part of Lelah’s latest campaign. Laylah is truly a game-changer, bridging the gap between you and your favorite creators and eliminating the hassle of finding product links from their recommendations. I strongly believe this will reshape the social shopping landscape, and I encourage everyone to embrace this unique shopping feature.”

This fashion tech platform marks the beginning of a transformative shopping era, uniting users, creators and leading fashion brands to revolutionize the social commerce sector and redefine the fashion landscape.

Stay tuned for this video series that offers an intimate look into the world of fashion, style and convenience shopping with the promise of more exciting episodes as they unfold.

–IANS

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