‘Gadar’ started again at the box office, two crore visitors reached the theaters across the country in three days
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On August 11, 12 and 13, five films earned ~400 crores across the country. The beauty of the box office has returned once again. At the time of lockdown, the audience on OTT definitely increased, but the new look of the theater and the story of the films are pulling the audience back. This is the reason that a lot of crowd is gathering in the cinema hall. Viewers are reaching theaters to watch movies like Gadar-2, OMG-2. From cinema operators to people associated with the film industry, they believe that only good films can attract the audience to theatres.
The story of the films pulling the audience
Sujata Cinema’s manager Raju Kumar says, the cinema ticket depends on the story of the films. There are many films in which the trend of the audience is very less. But when films like Gadar-2 come, then housefull shows run. Fun Cinema’s Assistant Manager Amit Minj says: After a long time, so much crowd has been seen in cinema halls. Otherwise, the shows of many films become empty on the second day of the weekend. If the content of the cinema is good, then people will move towards the cinema hall. Although it is also important what is the choice of the audience.
OTT’s craze increased in lockdown
People were imprisoned in homes during the Corona period. To remove the increasing havoc and fear of Corona, people started connecting more with mobile and TV. During this, the trend of viewers towards cinema and web series on OTT increased. Film producers and directors of Jharkhand believe that the audience needs entertainment, which they started getting on OTT. Even when the theaters opened after the lockdown was lifted, the trend of the audience was not shown. However, when life became normal, then steps started moving towards the cinema hall.
There are modern cinema halls in Ranchi.
There are nine cinema halls in Ranchi, including Ilex, Fun Cinema, Miraj Cinema, Popcorn Cinema, Sujata, PVR, Plaza, JD Cinema. Whereas PJP Cinema started on 13th August only. The PJP opened in Mall of Ranchi is equipped with new technology. its sound system is excellent
Such changing forms of cinemas
There are eight cinema halls in Ranchi, which are equipped with modern facilities. In these theatres, more than 70 per cent ticket booking is done online. Some theaters have three, while some have six categories of audience seating. It has categories like Silver, Gold, Premium, Greco, Club, Recline. The recline category seats are sofa cum bed shaped, with the remote in the viewer’s hand. You can watch movies sitting or lying down.
With new technology in theaters, the pleasure of watching movies is different.
Ravikant Upadhyay said, during the Corona period, all the entertainment facilities were available inside the house. Due to this, the trend of the audience towards theaters had reduced considerably. One reason for this was the lack of good content in Bollywood films. Because of this, the audience was not turning towards theatres. The story of recently released Bollywood movies is good, that’s why the craze for theaters has started increasing again. Now with new technology in theaters, the pleasure of watching movies is different.
The trend of the audience is moving towards the cinema
Gulshan Baranwal said, the joy that is in cinemas, is not found anywhere. Large screen like multiplex facility, cinematic shot is very much liked among the crowd of spectators in theatres. If good films like Gadar-2 start being made, then the audience will forget OTT. The audience will start going towards the theater again. Nitish Aggarwal, director of Mall of Ranchi, said, the craze for OTT had increased due to Corona, but now good Bollywood films have started coming. Again the trend of the audience is moving towards the theatre. Prakash Jha’s Cinema Screens PJP Cinema in Mall of Ranchi is getting good response from the audience.
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