How will ‘Gadar 2’ benefit from the re-release of ‘Gadar’? After all, what is going on in the minds of the makers?

‘Gadar 2’, the sequel of Sunny Deol’s superhit film ‘Gadar’, will release on Independence Day weekend this year. The makers of the film recently re-released the 4K version of the film ‘Gadar’, which was released almost 22 years ago, in theatres. A good number of people reached the theaters to watch this film. Rajesh, a second year student, who saw the film ‘Gadar’ in a new avatar in a cinema hall in the capital, said, ‘I had never seen the film ‘Gadar’ in a cinema hall, because I was not even born when the film was released.

Actually, I wanted to feel Sunny Deol’s handpump uprooting scene on the big screen of the cinema hall. That’s why I decided to go and watch this film in the cinema when it was re-released. Recently, not only Gadar but many other films were re-released. For example, the superhit film Spiderman No Way Home, released in the year 2021, was re-released on 2 September 2022 with extra footage. At the same time, the superhit film Avatar, released in the year 2009, was re-released on 23 September 2022 in 4K avatar before the release of its sequel Avatar 2 last year.

Many superhit films were re-released

With no new releases on Valentine’s Day weekend this year, classic romantic films like ‘Titanic’, ‘Jab We Met’, ‘Tamasha’ and ‘Dilwale Dulhania Le Jayenge’ were re-released. At the same time, director SS Rajamouli’s Junior NTR starrer film ‘Simhadri’ released in the year 2003 was re-released on Junior NTR’s birthday on May 20.

earnings of re-films

Not only this, the film made a new record by earning more than Rs 5 crore on the first day. In the past, filmmakers from Bollywood to South and Hollywood not only re-released all such films in theatres, whose sequel films were about to be released soon. At the same time, all the old films were also released in a changed avatar. For example, the superhit film ‘Mughal-e-Azam’ was re-released in 2004 in a color avatar. At the same time, Dilip Kumar’s superhit film Naya Daur was re-released in the color version. Not only this, in the year 2015, the superhit film Sholay was re-released in 3D version. Then the film earned more than 10 crores.

helpful in setting the mood

Regarding the trend of re-releasing films, producer and film business analyst Girish Johar says that nowadays filmmakers are re-releasing their original films before the release of their sequel films. It is a marketing strategy, which helps the producers to create an atmosphere for the release of their upcoming film. Hollywood producers have been doing this for a long time. At the same time, many producers have been re-releasing their old films in color avatar as well. Apart from this, there has been a trend of re-releasing films of many big stars.
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Is ‘Gadar 2’ going to get a grand opening?

In fact, due to lack of films at the box office since last year, there have been many weeks on which no producer releases his film. On such release dates, filmmakers are also re-releasing their old hits. Whereas film trade analyst Komal Nahta says that by re-releasing a film’s original film before the release of its sequel, the filmmaker actually gets an idea of ​​how much craze is still among the audience about his old film. For example, the film Gadar was re-released before the release of its sequel, so the number of viewers who came to see it showed that the film Gadar 2 is going to get a good opening.