khiladix.com becomes title sponsor of Tamil Nadu Premier League team Ba11sy Trichy

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New Delhi . Sports news portal khiladix.com has announced its partnership with Ba11sy Trichy as the title sponsor for the Tamil Nadu Premier League which begins on 12th June.

As part of the partnership, the jerseys of all the players of the Ba11sy Trichy team will now have khiladix.com written on the front.

Speaking on the association, khiladix.com spokesperson said, “We see huge potential in cricket in Tamil Nadu and are using this opportunity to further our brand presence in the state. The partnership will help us reach out to our target group and actively engage with them. We also appreciate the fact that TNPL acts as a platform for talented players from remote villages and towns to find a platform to showcase their game.”

“The brand echoes that sentiment through a heartwarming social media campaign called ‘Ovvoru Eurylam Oru Hero’ which translates to ‘A Hero in Every Town’. We are sure that this season of TNPL has a lot to offer and we look forward to leveraging the enthusiasm to strengthen our brand proposition.”

Operated by eight city-based franchise teams, the TNPL is a men’s Twenty20 league that is held annually in the state. The league was formed in 2016 by the Tamil Nadu Cricket Association.

The final of this season’s league will be played on July 12.

The month-long league comprises eight teams led by Ba11sy Trichy and Ganga Sreedhar Raju, as well as star player T Natarajan. Ba11sy is backed by Trichy Drumsticks Productions.

The league is available to watch on Star Sports and Fancode.(IANS)

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