Kim Kardashian promotes $2,500 full-body scan, health experts warn against it

American celebrity Kim Kardashian is facing criticism for promoting expensive full-body scans on her Instagram handle. Health experts have warned against having such scans, which the billionaire described as “life-saving”. On Tuesday (8 August), Kardashian posted a series of pictures of herself standing next to the Prenuvo machine. “I recently had this @prenuvo scan and wanted to let you all know about this life saving machine,” the 42-year-old wrote. He also said that this was not a paid advertisement. The Prenuvo full-body scan has the potential to detect diseases such as cancer and aneurysms at an early stage, before symptoms develop. It was like having an MRI for an hour without any radiation. This has actually saved some friends lives of mine and I just wanted to share #NotAnAd.

It should be noted that there is no risk of radiation exposure even in routine magnetic resonance imaging (MRI) scans. Soon, his post was flooded with critical comments, with some calling him “tone-deaf”.

What is involved in a Prenuvo scan? Why are health experts against such full body scans?

$2,500 for body scan

According to People magazine, the reality star’s full-body scan cost $2,500 (roughly Rs. 2,00,000). According to Prenuvo’s website, this scan detects disc herniation, musculoskeletal conditions, fatty liver disease and multiple sclerosis (MS).

Prenuvo’s website claims The “comprehensive” scan “can also assess your anatomy including major organs and spine” and detect “solid tumors 1.5 cm or larger”, “malignant cancers as compared to benign conditions such as cysts, hematomas, hemangiomas and abscesses” able to install. The company, founded in 2018 by entrepreneur Andrew Lacy and MRI physicist and radiologist Rajpaul Attariwala, also offers a head and torso scan that costs $1,799 (roughly Rs. 1,49,000), according to Forbes. A torso scan at Prenuvo costs $999 (more than Rs. 80,000).

fans criticized kim kardashian

The Kardashian star, who has 363 million Instagram followers, faced criticism for her post. Many of his fans pointed out that the scan is not affordable for most of the general population of the United States.

One person reacted to his post. Kim, it’s for rich people. People cannot afford food right now. Another commented, “The truth is that most of the society cannot afford insurance even for simple health check-ups.” another wrote “It is very melodious. Most people in America could not use this machine. The fact that she is promoting medical equipment that costs thousands is laughable.

According to The Messenger, Prenuvo does not accept insurance for such scans. A critic of Kardashian’s post noted that such “preventive care” would not be covered by most health insurance companies.

health expert’s warning

The American College of Radiology (ACR), an organization representing more than 40,000 radiologists in the US, says it does not recommend whole-body scanning for asymptomatic people, citing a lack of scientific evidence.

ACR said in a statement in April this year “To date, there is no documented evidence that whole-body screening is cost-effective or effective in prolonging life. Furthermore, the ACR is concerned that such procedures will lead to the identification of many non-specific findings, which ultimately will not only improve patients’ health, but lead to unnecessary follow-up tests and procedures as well as significant expense.

Matthew Davenport, vice chair of the ACR’s quality and safety commission, told Insider last December that these scans are “a terrible idea.” Davenport said such imaging, which is not recommended by medical professionals, could harm people because they undergo unnecessary testing.