Mahesh Babu becomes the brand ambassador of Techno Paints

Hyderabad : Hyderabad-based Techno Paints has announced the appointment of top Tollywood actor Mahesh Babu as its brand ambassador. The company said on Wednesday that he will be the brand ambassador of the company for a period of two years. Akuri Srinivasa Reddy, Founder, Fortune Group, owner of the Techno Paints brand, said, “Prince Mahesh Babu’s image as a youth icon will help us expand our company. We are extremely confident of establishing ourselves in the Indian retail paint market.”

He added, “For the past 22 years, we have been successful in offering quality paints and quality painting services in the Business to Business (B2B) segment. We have implemented over 1,000 projects in Andhra Pradesh, Telangana and rest of the country.” The company is aiming to take its share to 25 per cent in the Rs 12,000-crore paint industry in the Telugu states.

He said, “We will achieve this target in 12-18 months. Our products will be available for sale across 5,000 touch points. We are already making 2,000 colors of paint. We recently added 1,000 more colors. We have introduced color banks to quickly supply any color of the customer’s choice. Only multinational companies are providing this facility. We have recently introduced products like Wood Adhesive, Tile Primer, Wood Polish, Water Proofing Compound.”

Techno Paints has set up 25 depots to provide timely supply of paints. Srinivas Reddy said, “We have set up a 50,000 sq ft central storage facility at Patancheru. Presently, we have a manufacturing capacity of one lakh tonnes. Our new plants in Palnadu and Visakhapatnam in Andhra Pradesh and also in Odisha will start production next year. With this, our capacity will increase to 2.5 lakh tonnes.”

Recently Techno Paints has got a major project from the Government of Telangana. Under this, the company has taken up the painting work of 26,065 schools under the Mana Oru-Mana Bari and Mana Basti-Mana Bari projects. It completed over 80 real estate projects in the last financial year and currently has 140 projects under its pipeline. It has 250 employees and around 4,000 painters are working for it directly or indirectly.