Regional cinema is suffering loss due to Hollywood to South films, if there is a shortage of theater screens then OTT also suffers loss
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After the film ‘Bahubali’, hit films like ‘Pushpa’, ‘RRR’, ‘KGF’ have now given theater owners another profitable film industry. At the same time, Hollywood is also looking at India as a big market for its films. But amidst these big film industries, India’s regional film industry seems to be under pressure. In fact, one after the other big industry films surround the screen in such a way that it has become a big challenge for regional filmmakers to release their film and bring the audience to the cinema. About this we spoke to veterans of Haryanvi, Marathi and Bhojpuri cinema.
Cinema has been captured by commercial cinema and big film makers. Cinema halls also do not provide screens to play regional films.
Yashpal Sharma, filmmaker
Getting cinema screen has become a challenge
In today’s era where other filmmakers change the dates of their films after the release date of a big film, it is not an easy task for regional cinema to find its own ground. Actor and director Yashpal Sharma, who has appeared in many Bollywood films, is very active in Haryanvi cinema these days. Yashpal Sharma says, ‘We have a lot of problems to release regional films on cinemas. Cinema has been captured by commercial cinema and big filmmakers. Cinema halls also do not give screens to play regional films. On the other hand, Khesari Lal Yadav, a famous actor and singer of Bhojpuri film industry, says, ‘The biggest problem of regional cinema is that we lack a lot of theatres. It means to say that we are making good goods but we do not have a place to sell them, then the goods will be useless. If the government pays attention, then our regional cinema can also perform well on a large scale. Right now it is a big challenge for us to get the screen to release the film. After the film Dhadak, the Marathi film Sairat was discussed all over the country. The director and actor of this film Nagraj Manjule is a big name in the Marathi film industry. Regarding the difficulties of regional cinema, Nagraj Manjule says, ‘There is no doubt about it, there are big challenges for regional cinema today. When a new era comes, challenges come to the fore. Along with this, the new era also brings new opportunities. I think that some or the other way will also emerge. Movies from Bollywood, Hollywood and South are shown on the cinema hall, so nowadays competition is happening everywhere. This is a topic of discussion not only in Marathi but in the regional cinema of the whole world.
There are big challenges for regional cinema today. When a new era comes, challenges come to the fore. Along with this, the new era also brings new opportunities.
Nagraj Manjule, filmmaker
Theater people act arbitrarily
It is not just about getting the screen here. Even after getting the screen several times, the cinema hall people do not give that much attention to the regional film. Yashpal Sharma explains, ‘When our film Dada Lakhmi was released, no big film was on the screen, due to which we got a few screens, but in the second week Drishyam 2 was installed, due to which our screens were reduced. were given. After that the height film was also released. Although the height did not get a good response in Haryana, after which our shows were also increased. Khesari Lal Yadav says, ‘The cinema halls themselves decide which film will run and which will not. When big budget movies of South, Bollywood and Hollywood come on cinema, they get more importance and our films are removed or their shows are reduced a lot. I think everyone has money, if we get good facilities, if we get good theatres, if people get good seats, then we can do something. We can also make big budget films of 50 or 100 crores, but we do not get support. We are still making good films but we need theaters to sell them. On the other hand, actor and filmmaker Sandeep Baswan says that today’s era is of good content. He says, ‘If the regional film has guts and the promotion is good, then theaters give screens. Somewhere they are also sitting just to earn. However, many times it is also seen that if your regional film is doing well, then due to the pressure of some distributors, your shows are reduced or their slot is kept in such a way that more people watch the film at that time. Do not come Distributors also have a lobby, cinemagoers get big films from them, so cinema owners are also under pressure that if they don’t listen, their cinema halls will not get big films.
When big budget movies of South, Bollywood and Hollywood come on cinema, they get more importance and our films are removed or their shows are reduced a lot.
– Khesari Lal Yadav
OTT increased the problem but OTT is the only support
Big filmmakers neither have less opportunities nor do they care much about whether the film will run on screen or on OTT, but with the advent of OTT platforms, it is seeing a different effect on regional cinema. Yashpal Sharma says, ‘I agree that in today’s era, the biggest challenge is to take the audience to the cinema. People are not coming out of OTT. People get the cinema of the whole world on OTT, so how will anyone come to the hall to watch a regional film? If there is something special in the film then only someone will come to watch the film. Now the era of average is no more, you just have to give the best. I think even 1 percent people of Haryana have not seen the film Dada Lakhmi. Somewhere people wait for the films to come on OTT and social media and because of this they do not come to watch the film in the cinema. Whatever little effort is left, it is fulfilled by piracy. Whereas Khesari Lal Yadav says, ‘We are definitely getting the benefit of OTT because we are making the same quality content that we make for cinema.’ According to Sandeep Baswan, ‘Nowadays, if cinema is not available, OTT is the only option left with regional films, but even there you do not get the platform as soon as you go. Those people also ask for good content from you. If the content is not good, then you will have to sell the film to any local OTT platform at the regional level on their own wish. Pramod Kumar, director of the film Fauja, based on the backdrop of Haryana, says, ‘There is no doubt that it is very difficult to release a regional film in the cinema hall. With the challenges come the costs too. In such a situation, it is not easy for new filmmakers to release a film, but with the advent of OTT, new regional filmmakers have a hope. He can show his talent on OTT.
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