Amazon is using advanced AI to identify and remove fake customer reviews
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New Delhi (Uttam Hindu News): Amazon has said it is using advanced artificial intelligence (AI) to screen for inauthentic product reviews on the platform ahead of Black Friday amid the current holiday shopping season.
Before they’re published online, Amazon is using AI to analyze reviews for known indicators that a review is fake, the company said late Friday.
“Most reviews pass Amazon’s high standards for authenticity and are posted promptly,” the company said. “If a potential review is discovered to be fake, the company takes several steps.”
When fake reviews are found, Amazon takes immediate action to block or remove reviews and take further action when necessary, including revoking customers’ review permissions, blocking the accounts of fake actors, and even suing the parties involved. Also includes lawsuit against.
“If a review is suspicious but additional evidence is needed, Amazon’s expert investigators, who are specially trained to identify abusive behavior, look for other signs before taking action,” the e-commerce giant said. “
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