As soon as work from home is over, women remember beauty products, products worth Rs 5000 crore sold in 6 months
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There was also a decline in the sales of products of beauty products companies. At the same time, after the cases of corona virus infection are over, most of the companies have abolished the facility of work from home, after which the employees have started going to the office again. Cosmetic companies have also become silver when the office is resumed.
In the last six months, products like lipstick, nail polish, eyeliner have been sold indiscriminately in the top 10 cities of India. Indian consumers have spent an average of Rs 1,214 on cosmetic products in the last six months, which has won the lottery for cosmetic companies.
Work from home was happening in companies for a long time after the corona virus infection, due to which women and men were working from home. Due to staying at home, the use of beauty products was reducing considerably.
In such a situation, there was a decline in the sales of the products of beauty products companies. At the same time, after the cases of corona virus infection are over, most of the companies have abolished the facility of work from home, after which the employees have started going to the office again. Cosmetic companies have also become silver on the resumption of office as the demand for beauty products has also increased. The demand for all kinds of products has increased in beauty products. Women are investing in many types of products to make eyes, lips, nails, face, hair look beautiful.
Revealed in the report
The report of Kantar Worldpanel has been published in the newspaper Economic Times. It has been revealed in this report that ever since the end of work from home, Indian buyers have spent a lot of money on buying cosmetics products. For this, Indian customers have bought cosmetic products worth Rs 5000 crores. More than 10 crore products have been sold in this. According to information, about 40 percent of these purchases have been made online. In this, the products of both women and men have been bought fiercely. According to the report, on an average Indian customers have spent Rs 1,214 to buy a product. It is also believed that in the coming times, the Indian consumer is changing as well as expanding the scope of their beauty purchases.
Most spent on these products
According to the data of the report, lip products were at 38 percent i.e. 3.1 crore, nail products were in second place with 2.6 crore and eye products were at number three with 2.3 crore. At the same time, 2.2 crore products related to face have been sold. Another study revealed that working women shop for beauty products both offline and online.
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