Biggest deal in cine history, Danky OTT rights sold for 155 crores

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Rajkumar Hirani is undoubtedly the greatest director of Indian cinema, who has won the hearts of audiences time and again with classics in the social comedy arena. His next film is Danki starring Shah Rukh Khan in the lead role and it is one of the most awaited films of 2023. The film is set to release on December 22, 2023.

According to Bollywood Hungama, Rajkumar Hirani and Shah Rukh Khan have signed the biggest post-theatrical digital deal with Jio Cinema. According to a source, the digital rights of Danki have been sold to Jio Cinemas for Rs 155 crore. This is the biggest deal for a film released in a single language in the history of Indian cinema. It has a lot to do with the coming together of Rajkumar Hirani’s brand and Shah Rukh Khan’s brand. Two of India’s biggest global icons are coming together to produce a film that is expected to make a global impact, resulting in one of the biggest post-theatrical deals ever.

With Danky, the idea is to take the Jio Cinema platform global and the team is also working on an interface to make the app available globally to compete with Netflix. Rs 155 crore is a huge amount, but the SRK and Hirani combo is worth it and more. The amount that Danky got is more than what Jawan got for the Hindi version of Netflix.

The film also stars Taapsee Pannu and Vicky Kaushal in lead roles. It is scheduled to release on the big screens on December 22, 2023. Danky is a co-production of Red Chillies Entertainment along with Rajkumar Hirani Films.

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