Disney+ Hotstar made a great move before Asia Cup, will give love to cricket lovers

The festival season has started in the country. With this, from August 30, the country’s biggest festival i.e. the season of cricket is also going to start with a bang. The Asia Cup will begin on August 30, with the final match being played on September 17. After this, the Mahakumbh of cricket i.e. ICC World Cup 2023 will start in India in October.

Cricket lovers are very excited to watch the Asia Cup and World Cup. Actually, every cricket lover is not able to watch the match by going to the stadium, in such a situation, the cricket match is broadcasted on TV channel or OTT platform. This time Disney Plus Hotstar has got the digital streaming rights of Asia Cup and World Cup. In such a situation, fans will be able to watch both the best tournaments on Disney Plus Hotstar. Disney has decided that users will be able to watch both the tournaments for free. At the same time, tell that getting the rights of Asia Cup and World Cup for Disney can prove to be very beneficial.

In this regard, there has been a report in Reuters, according to which in March 2022, Disney suffered a loss of revenue of $ 41.5 million. Disney’s revenue was $390 million. According to the data, Disney bought Hotstar from 21st Century Fox for $ 71 billion. After this, in the year 2019, Disney bought the streaming rights in IPL. In the year 2020, Disney took a new bet and charged users to watch cricket i.e. cricket was a paid service. Disney thought it would bring 100 million users with it. But at the same time Jio Cinema overturned Disney’s planning. Jio Cinema bought the rights of IPL for $2.9 billion. Jio had made IPL streaming free.

At the same time, according to statistics, Disney Plus Hotstar had only 61 million subscribers last year. By July this figure had come down to just 21 million. Disney Plus Hotstar has bought the rights of ICC tournaments from 2024 to 2027 by paying three billion dollars. After this, the aim of the company is to earn revenue through advertisement. The company also wants to connect new users with itself. According to statistics, the company’s target is to add 450 million users by the ODI World Cup. During this, Disney + Hotstar wants to make a record of 50 million viewership.