Elon Musk X rolls out new features for advertisers
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In addition to existing platform-wide protections, the company said in a blogpost that it will begin testing sensitivity settings that will enable advertisers to align their brand messaging with content on X. X The new sensitivity setting, available within Ads Manager over the coming weeks, is an automated solution that will help brands strike the right balance between reach and appropriateness during ad placement on the platform.
Advertisers will be able to select their preferred environment that best meets their individual campaign objectives. The Enhanced Blocklist is an automated, industry-standard blocklist that aims to protect advertisers from appearing near unsafe keywords in the Home Timeline – For You and Following.
The company said that our work continues and these new solutions are important milestones in our continued brand safety and suitability efforts. The platform further mentioned that it is committed to giving advertisers more control and transparency, and it will continue to build new capabilities for advertisers. The company claimed last month that more than 99 percent of the content seen by users and advertisers on the platform is healthy.
X on Tuesday started sharing ad revenue in the second lot to Indian creators under its newly launched ‘Ad Revenue Sharing Program for Creators’. After receiving their share, several users on X posted screenshots of the message they received from the platform. “Blue tick money recovered,” wrote a user who goes by the name ‘Gabbar’ after receiving a handsome income of Rs 2,09,282. While another user who received Rs 3,51,000 said: “Thank you @alanmask “
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