Explainer : The ‘unique game’ of ‘missing’ tomatoes! Sale from mobile van, Paytm-pincode and e-commerce companies
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New Delhi : A wonderful game is being played regarding the tomatoes that have disappeared from the common man’s plate, tables of hotels-restaurants-dhabas and burgers. As soon as the pre-monsoon rains started in the country, the evil eyes of the profiteers, who kept an eye on the vegetable markets, fell on tomatoes instead of onions, and its price started doing bhangra by climbing Mount Everest. As a result of this, its price crossed Rs 200 in retail vegetable markets. When the politics in the country got heated up with the market furor over tomatoes, the government swung into action and asked the National Marketing Federation of India (NAFED) and the National Cooperative Consumers Federation (NCCF) to deploy mobile vans at select locations in key states of the country. Instructed to sell cheap tomatoes through Both these government institutions imported about 10 tonnes of tomatoes from Nepal to meet the domestic needs through mobile vans, which were sold in selected places of Uttar Pradesh. Now that the exercise has been started by the government to sell cheap tomatoes, the private companies have also blossomed and it is reported that some e-commerce companies with the help of NCCF are selling 50 rupees per kg to domestic consumers through mobile app Paytm and Pincode. She is claiming to give tomatoes. Come, let’s know what kind of exercise is being done in the country to reduce the prices of tomatoes which are cleaning themselves after getting down from Mount Everest and taking a dip in Gangotri?
E-commerce company Magicpin selling cheap tomatoes in Delhi-NCR
According to a report in the news agency Bhasha, hyperlocal e-commerce company Magicpin will sell tomatoes at the rate of Rs 50 per kg through select online apps such as Paytm and Pincode in collaboration with the National Cooperative Consumer Federation of India (NCCF). Magicpin on Thursday claimed that so far it has delivered around 20,000 orders for 40,000 kg of tomatoes at the rate of Rs 70 per kg to more than 90 pin codes in and around Delhi-NCR in just four weeks. The company claims that after this exercise, tomatoes will now be sold in Delhi-NCR at the rate of Rs 50 per kg.
Magicpin joins hands with NCCF and ONDC
Magicpin’s Chief Executive Officer (CEO) and co-founder Anshu Sharma claims that after the latest cut in prices, the tomato price will be Rs 50 per kg, which will benefit the consumers more. We join hands with the initiative of NCCF and ONDC and are committed to contribute to its success.
Offer to give two kilos of tomatoes in a week
Magicpin CEO Anshu Sharma also claims that his company is offering to provide maximum two kilos of tomatoes every week to its users without any delivery charge. The statement issued by the company said that NCCF and Nafed have significantly increased the quantity of tomatoes supplied to retail consumers by deploying their mobile vans at 70 locations across Delhi and 15 locations in Noida and Greater Noida. It added that with this partnership, Magicpin as the largest seller app on ONDC is executing the online sale of tomatoes to reduce the hassles of the consumers.
Tomato leave from hotels and restaurants
The rising prices of tomatoes in India have spoiled the taste of the delicious dishes of hotels and restaurants. The situation is that tomato has disappeared from the popular burgers among the common man in urban areas. Burger King, which operates more than 400 restaurants in the country, has stopped using this vegetable in food amid rising tomato prices. Not only this, earlier companies like McDonald’s and Subway have also removed tomatoes from their dishes. The biggest thing is that in order to control the uncontrollable prices of tomatoes, the government has to import tomatoes from Nepal. It is reported that after receiving instructions from the government, the National Consumer Cooperative Federation of India (NCCF) has imported about 10 tonnes of tomatoes from Nepal, the last consignment of which has been sent to several urban areas of Uttar Pradesh on late Wednesday night, so that Tomatoes procured from Nepal through mobile vans can be sold among the consumers at the rate of Rs.50 per kg.
Burger King stopped using tomatoes
The surprising thing is that Burger King, a company that sells burgers and other food items, has stopped using this vegetable in its food amid rising tomato prices. With this, she has joined the list of companies like McDonald’s and Subway running restaurants. Burger King, which operates around 400 restaurants in India on behalf of ‘Restaurant Brands Asia’, cited ‘quality’ and ‘supply’ issues as reasons for removing tomatoes from its menu in a message on its website.
unable to include tomatoes in food
Burger King’s message states that Restaurant Brands Asia Limited has very high standards of quality, as we believe in serving genuine and authentic food. Due to uncertainty regarding the quality and supply of tomato crop, we are unable to include tomatoes in our diet. Rest assured, we’ll be back with tomatoes soon. The company has requested the customers to maintain ‘patience’ for this situation.
Tomatoes need a holiday too
Some Burger King India supply centers have reportedly put up a notice with some humour, saying, “Even tomatoes need a holiday… We are unable to include tomatoes in our food.”
Tomato 200 rupees kg in retail market
The retail price of tomato has touched Rs 200 per kg in some parts of the country amid supply disruption due to heavy rains. This has forced the government to import tomatoes for the first time. India is currently importing tomatoes from Nepal. Last week, Finance Minister Nirmala Sitharaman told Parliament that India has started importing tomatoes from Nepal amid a record rise in prices in the domestic market.
Tomatoes banned from McDonald’s and Subway
In July, fast food chain McDonald’s said it had stopped using tomatoes in its food items at most of its stores in northern and eastern parts of the country due to unavailability of quality products. After that, Subway India also informed to stop using tomatoes to deal with the situation of rising prices in major cities.
Tomato being imported from Nepal
Indian National Consumer Cooperative Federation Limited (NCCF) has informed on Wednesday that the consignment of tomatoes coming from Nepal will be sold in Uttar Pradesh. NCCF has contracted to import 10 tonnes of tomatoes from Nepal. Along with imports, NCCF is also procuring tomatoes domestically on behalf of the Central Government and selling them to consumers at a subsidized rate. NCCF is ‘intervening’ at the retail level following instructions from the Ministry of Consumer Affairs.
import of 10 tons of tomatoes
NCCF Managing Director Anees Joseph Chandra said that we have signed a contract to import 10 tonnes of tomatoes from Nepal. Out of this, 3-4 tonnes were distributed in Uttar Pradesh on Tuesday and about five tonnes of tomatoes are still on the way. It will be sold in Uttar Pradesh on Thursday. He said that tomatoes get spoiled quickly. Because of this it cannot be sold in other parts of the country.
Tomatoes are being sold from mobile vans
Anees Joseph Chandra said that imported and locally procured tomatoes in Uttar Pradesh are being sold through mobile vans at select locations along with retail outlets. He said that tomatoes procured from major producing states of the country in Delhi-NCR and Rajasthan are being sold at a concessional rate of Rs 50 per kg.
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