Google is sued by the US Department of Justice over its position of supremacy in digital advertising
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The lawsuit seeks to break Google’s alleged monopoly over the entire online advertising ecosystem, alleging that it is harming advertisers, consumers and even the US government.
Washington. The US Justice Department and eight states on Tuesday filed a lawsuit against Google over anti-competitive business practices. The lawsuit seeks to break Google’s alleged monopoly over the entire online advertising ecosystem, alleging that it is harming advertisers, consumers and even the US government. The government alleged in the complaint that Google seeks to neutralize or eliminate competitors in the online advertising market through the acquisition.
Google’s anti-competitive practices make it difficult for advertisers to use other competitors’ offerings. It is believed that in America, now an exercise is being done to rein in the big tech companies. Monopolies harm the free and fair markets on which our economy is based, Attorney General Merrick Garland said at a news conference Tuesday. They stifle innovation. They hurt producers and workers and they raise costs for consumers.
Google’s parent company Alphabet Inc said in a statement that the lawsuit would slow innovation, raise advertising fees and make it harder for thousands of small businesses and publishers to grow. Currently, digital advertising accounts for 80 percent of Google’s revenue.
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