India’s three brands among world’s largest selling liquors
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According to the report, Korea’s Soju category brand Jinro had the highest sales last year in the world. Its sales jumped by 6.8 percent in 2022. Last year, people from all over the world swallowed 101 million cases of this liquor. The Korean company HiteJinro manufactures this brand of liquor. The second best-selling liquor was Ginebra San Miguel. This brand of gin category is manufactured by San Miguel, a multinational company in the Philippines. Last year, it sold 3.8 crore cases, which is 3.3 percent more than in 2021. McDowell Number One is the third best selling wine in the world. But it is number one in whiskey brand. The fourth spot is held by Diageo’s vodka brand Smirnoff. Last year, 28 million cases were sold worldwide. As far as the Rum category is concerned, there is no Indian brand in the top 10. LT Group’s brand Tanduay is at number one. It is the fifth largest selling liquor brand in the world. Last year, its sales were 2.7 crore cases, which is 16 percent more than in 2021.
highest growth
If we talk about the maximum growth, then the Indian whiskey brand Royal Stag is at number one. In 2022, its sales increased by 21 percent. Last year it sold a total of 2.7 crore cases. It ranks sixth in the list of best selling brands in the world. Imperial Blue, another brand from Perno Rico, is at number seven on this list. Last year, 2.4 crore cases were sold, which is 0.4 percent less than in 2021. Diageo’s brand Johnny Walker has got the eighth place in this list. This Scotch whiskey brand sold 23 million cases last year, which is 18.2 percent more than in 2021. Emperador Distillers’ Emperador brand is number one in the brandy category. Last year it sold 2.2 crore cases, which is six percent less than in 2021. Bacardi’s rum brand Bacardi sold 21 million cases last year, which is 9.9 percent more than in 2021.
Alcohol consumption is increasing rapidly in India. In the next five years, 100 million people will reach the legal age of drinking alcohol. This is the reason why the world’s biggest liquor companies are focusing on India. These companies consider India as their top three markets. These include Diageo and Perno Rica. The trend of drinking expensive liquor is increasing among the people of the country. Last year, India emerged as the largest market for Scotch Whiskey in the UK. India’s import of Scotch whiskey from Britain increased by 60 percent in the year 2022. India imported 219 million 700ml bottles of Scotch whiskey last year, while France imported 205 million. The Indian Scotch market has grown by over 200 per cent in the last decade.
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