It was revealed in the report, Indians spend a major part of their salary in this place

New Delhi (Best Hindu News)- With the advent of smartphones in remote areas and cheap mobile data, online shopping is becoming more and more popular among people living in small towns except metros, as Indians in these cities spend an average of two hours and 25 minutes a week on online shopping and spend their income during this time. spend 16 per cent of that.

According to a new consumer study by technology market research and advisory firm Cybermedia Research (CMR), Indians in Tier 2 cities and beyond spend an average of 2 hours and 25 minutes a week shopping online and spend almost half of their income on it. spend 16 percent. The top three motivators for online shopping are great prices (57 percent), unique offers (49 percent), including convenient returns and exchange processes (57 percent). According to the study, Amazon is the most preferred e-commerce platform (73%), followed by Flipkart (70%), Meesho (30%), JioMart (20%) and others. Amazon has the highest user satisfaction level of 63 per cent, followed by Flipkart at 52 per cent and Reliance Digital at 46 per cent.

According to CMR, the wide range of choices, convenience and ease offered by ecommerce has led the emerging young consumers in aspirational India (Tier 2, Tier 3 cities and beyond) to shop more online and fulfill their aspirations. made strong. Major companies such as Amazon and Flipkart, niche market players such as Meesho and others, and conglomerates such as Tata and Reliance are fiercely competing in these markets. Two out of three consumers have spent up to Rs 20,000 on online shopping in the last six months. The average online shopping spend of Tier 2 shoppers (Rs 20,100) is almost equal to that of Tier 1 shoppers (Rs 21,700) over the last 6 months.