Mankind pharma success story, Mankind Pharma: This MR, who sells medicines in roadways buses, set up a 43000 crore company, changed people’s thinking about condoms
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Story of Mankind Pharma
Ramesh Juneja, a resident of Meerut, was an MR. In the year 1974, he started his career as a medical representative. He used to travel by UP Roadways buses to sell the company’s medicines. He used to travel daily from Meerut to Purkaji by roadways buses. Used to tell people about the medicines of his company. He had to wait for several hours to see the doctors of that area. In the year 1975, he joined Lupine Pharma. After working there for 8 years, he resigned from this company in 1983. As long as he was with the company, he worked hard to grow it. MR’s job was giving him an opportunity to understand and learn the medical sector.
When a person came to buy medicines with jewelry
Once, as a medical representative, he was standing at a chemist’s shop persuading him to sell his company’s medicines, when a man came to the shop. The man wanted medicine, but he had no money. He had brought silver ornaments with him to pay the bill. He talked about giving jewelry in exchange for medicine, seeing which Ramesh Juneja’s heart melted. He decided at the same time that he would make such medicines, which would reach the common people. Be in their budget. No one had to sell their jewelry to buy medicine. With the idea of low cost and best quality, he thought of opening his own pharma company.
failed in the first attempt
Ramesh along with his friend opened a pharma company named Bestochem, but he could not succeed. In the year 1994, he had to leave Bestokom. After this, he along with his brother started Mankind Pharma. Ramesh failed at first, but he learned a lot from it. He understood his mistakes. In the year 1995, he along with his brother laid the foundation of Mankind Pharma. Both the brothers invested Rs.50 lakh. In the initial phase of the company, he associated 25 medical representatives with him. The company did wonders in the first year itself. The valuation of the company reached Rs 4 crore.
Changed thinking about condom
Ramesh and his brother’s strategy was a hit. This company is on top in making condoms and contraceptive products. He also continuously included new things in his business strategy. He took condoms and contraceptive products out of the bedroom and onto Prime TV and newspapers. He made advertisement his big weapon. In the year 2007, Mankind showed such an advertisement of condom on TV, which made it popular. The effect of this advertisement was such that the meaning of condom became manforce. In the year 2021-13, the company recorded an annual growth of 20 percent. The company manufactures diabetes, hypertension drugs, apart from condoms and contraceptive products. Today the company Mankind Pharma has become worth 43264 crores.
Included in Forbes list
Ramesh Juneja joins Forbes list of Richest Indians. In the year 2022, he got 44th position in the list of richest Indians. At the cost of his dedication and hard work, he traveled from an MR to the CEO post of the company.
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