Mukesh Ambani, Mukesh Ambani played Jio bet in Campa Cola, Pepsi fearing price war, Coca Cola sweats – mukesh ambani campla cola plan to become king of 50000 crore cold drink market
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Price war started
After the entry of Campa Cola in the market, a price war broke out in the market. Other big companies also started reducing the prices of their products. Coca Cola has the largest share of this market. Pepsi is on the second number. The entry of Campa Cola in this market has increased the tension of these companies. In this 50 thousand crore carbonated soft drink market, big companies like Pepsi and Coca Cola will now face a challenge from Campa Cola.
Campa Cola increased the tension of Coca Cola
The tension of big companies increased as soon as Ambani entered the cold drink market. Reliance has launched Campa Cola at a starting price of Rs.10. Campa Cola will quench your thirst for Rs.10 (200ml). In view of the price of Campa Cola, Coca-Cola has also cut the prices of its products in many states. The price of Rs 15 bottle of Coke has been cut by Rs 5. Now you will get a bottle of coke for 10 rupees. It is believed that Coca Cola has taken this decision regarding the challenge from Campa Cola. Coca-Cola has reduced the price of cold drink bottles in Telangana, Maharashtra and Madhya Pradesh. It is clearly visible that companies like Coca Cola and Pepsi have started preparations for Mukesh Ambani’s price war game.
Foreign companies will get trapped in Jio bets
In the year 2016, when Reliance launched Jio, even then the condition of the big players in the telecom sector had worsened. Some even had to wind up their business. Some companies had to save themselves by resorting to mergers. After the arrival of Jio, the tension of Airtel, Vodafone, Idea, Uninor, BSNL had increased. These companies had to cut the prices of their recharge plans. Had to bring tempting offers. These companies had lagged badly due to offers like Jio’s free data, free calling. Jio left no stone unturned to woo the customers. This was the reason why in five to six years, Jio became the king of the telecom sector. Something similar can be seen in the cold drink market as well. Mukesh Ambani’s Campa can compete with big companies like Cola Coke and Pepsi at the cost of discounts, offers, low prices. At the same time, there is an emotional point of Made in India with Campa Cola, which will help it compete with foreign companies like Coal and Pepsi.
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