mukesh ambani plan, now Ambani will create mutiny among insects, will rule from kitchen to bathroom, Jio’s bet will work? – mukesh ambani planning to capture retain market, competiiotion with ratan tata, adani, hul, itc

New Delhi: Mukesh Ambani, Asia’s richest industrialist and owner of Reliance Industries, is continuously expanding his business. For the last few months, Reliance is engaged in increasing its retail sector. Recently Jio launched Campa Cola and created a stir in the beverage sector. Now Ambani has made big preparations to increase his dominance in the FMCG sector. He has also prepared a plan for this. The way Ambani created a stir in the telecom industry by launching Reliance Jio, now he is preparing to bring a similar change in the retail sector. Reliance has also acquired some small companies for this.

Preparing to increase dominance in FMCG segment

The way Jio dominated the telecom sector through price war, in the same way now they are making these preparations to establish Reliance’s foothold in the FMCG segment. After the arrival of Jio, many telecom companies had to reduce the rate of their recharge plans. Had to give free offer to customers. Those companies which could not do so, either chose the path of merger or they were closed. Now they are preparing to start a similar price war in the FMCG sector. Recently Reliance re-launched the Campa Cola brand in the market. Reliance kept the price of these cold drinks 30-35 percent less than the prices of the products already available in the market. This price war of Reliance has made it difficult for other companies.

Problems of big companies

Due to the increasing dominance of Reliance in the retail sector, the difficulties of other companies in this sector have started increasing. Reliance has been eyeing this $110 billion sector for a long time. Now with the single entry of Reliance, the difficulty of big companies like Hindustan Unilever, P&G, Adani, Tata and Nestle has increased. Reliance has also completed preparations for this. However, his guess was clear only when he had established his authority over the country’s largest retail brand Big Bazaar. After this the company acquired many brands.

Reliance from home kitchen to bedroom and bathroom

Recently the company has launched a food brand named Independence. Under this, the company is bringing products like flour, rice, pulses at affordable rates. At the same time, preparations have been made to launch Good Life brand for spices, Snack Tack for biscuit-mixture, Campa Cola brand for cold drinks. Reliance has rolled out a complete network plan of Portico for home styling, Trends for fashion and makeup, Reliance Jewels for jewellery, Reliance Digital for electric devices and gadgets.

Now look at the ice cream market

Reliance is now eyeing the ice cream market. Recently news came that RS Sodhi, former MD of Amul, will now take charge of Reliance Retail. At the same time, news came that Reliance Retail Ventures may soon enter the ice cream market with the Independents brand. Reliance is preparing to capture this Rs 20,000 crore market with its brand. The company has started expanding its retail stores as well as digital stores. The country has the largest number of 15,000 modern retail stores, while the company’s Jio Mart brand offers online retailing.

Entry in beauty industry

Reliance is not only in the food and beverage section, but the beauty industry has also started setting its coin. Reliance Retail has recently launched its new platform to establish its foothold in the fashion and beauty section. The company has launched omni-channel beauty retail platform Tira. Its store has also been opened at Jio World Drive in Branda Kurla Complex in Mumbai. Apart from this, Tira app and website have also been launched. This move of the company is going to give challenges to big companies.